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ABOUT SWAN
OUR COMPANY
OUR COMPANY

SWAN. Crafted in China, embraced worldwide.

Founded in 1991, SWAN was among the first Chinese companies to devote itself to the craft of high-end loudspeaker manufacturing. In the decades since, it has grown into a premium audio house with a global presence, its electro-acoustic products earning recognition throughout the industry.

For thirty-five years, SWAN has devoted itself to the faithful reproduction of sound, guided by a single philosophy: Focus on Sound Quality — Hear the Difference.

The SWAN emblem traces back to Swans, the American loudspeaker house acquired by SWAN in 1997, whose president and electro-acoustic designer, Frank Hale, joined SWAN as Chief Designer. That same year, SWAN's proprietary isodynamic ribbon driver drew wide acclaim from the international electro-acoustics community.

In 2011, SWAN completed its Zhuhai Industrial Park, encompassing more than 150,000 square meters of floor space. Together, the company's three manufacturing campuses span some 133,000 square meters — a firm foundation for sustained growth.

In 2017, SWAN Acoustics Technology Co., Ltd. was listed on the Shenzhen Stock Exchange (stock code: 002888), opening a new chapter in the company's development.

From Hi-Fi and home theater to powered multimedia speakers, amplification, wireless streaming audio, high-fidelity headphones, car audio, professional and installed sound, conference systems, and driver manufacturing, SWAN's portfolio serves every dimension of the pursuit of fine sound.

Behind each product stands an advanced research and development estate, including two large professional anechoic chambers with cut-off frequencies of 50 Hz and 60 Hz, complemented by measurement systems from LMS, B&K, Klippel, and Audio Precision — the instruments that underpin SWAN's continuing program of research and innovation.

Innovation runs through everything SWAN does. The company holds 416 intellectual property rights — 330 patents and 86 software copyrights — and has received 17 CES Innovation Awards, twice earning Best of CES honors: a reflection of its sustained commitment to advancing electro-acoustic technology.

As a maker of Hi-End audio, SWAN unites advanced electro-acoustic engineering with the precision of Chinese manufacturing, creating products prized for their refined sound and exceptional value. Its drive units, respected for their consistency and articulate character, are chosen by well-known audio manufacturers across Europe and North America.

SWAN innovates and listens in equal measure. Guided by the market and committed to quality above all, the company weaves together personalized B2C experiences and efficient B2B partnerships in a business model built to answer every kind of customer.

With forward-looking electro-acoustic innovation at its core, SWAN continues to deepen its craft — bringing a refined, high-quality listening experience to every music lover.


ENGINEER

Chief designer
Frank Hale



In 1998, at the CES show in the United States, at the Swan booth of the Swan Group, a person was usually silent, but if he talked about speaker products, technology and other issues, he could talk (but always speak slowly) The middle-aged man with a shy smile sometimes caught my attention. This was Mr. Frank Hale, the designer of the Swan speaker brand at the time. The arrogance of Americans is recognized, and there is no shortage of people in the audio industry, but you can't find this trace on Mr. Frank Hale. He pays attention to the opinions and suggestions of others, and is very willing to discuss audio and fever on an equal footing. Wait for questions, it can be said that he is a respectable designer. In the days that followed, the exchanges increased, and mutual understanding and friendship increased, so there was a very cordial greeting.



Let the mainland enthusiasts really know Mr. Frank Hale from the M1 speaker of Swan. This speaker was praised by the expert group at the third domestic audio-visual equipment exhibition. The level of bright, high, medium and bass is very good. Harmonious, transparent, and balanced sound characteristics have made Mr. Frank Hale and Swan Group famous, and M1 has become one of the successful speaker designs in the eyes of enthusiasts.

R&D EQUIPMENTS

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Swan has established two professional electro-acoustic anechoic chambers in production base in Guangzhou and Zhuhai respectively, which are the most important professional facilities for the research and development of electro-acoustic products and technology. Swan has all kinds of advanced electro-acoustic R&D equipment and design software in the world.

CORPORATE CULTURE


1. Company Mission:

Focused on sound quality, we dedicate the most top-tier audio and video products to music and sound enthusiasts.


2. Company Vision:

To represent China and secure a place in the history of the world's audio industry development.


3. Company Values:

Sound quality is always the bottom line for SWAN, and we innovate with the principle of ensuring sound quality.


4. Company Quality Policy:

Full participation, complete process control, timely delivery of products that fully satisfy our customers.


5. Company Business Philosophy:

People-oriented, honest management; superior service, win-win development.


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